Having raised the profile of Samoan cuisine to dizzying heights, chef Robert Oliver is transforming traditional foods at the grassroots.
Award winning chef and author Robert Oliver is not one to rest on his laurels. The two-time winner of the world’s most prestigious cookbook awards for his Pacific-themed cookbooks (see box), the celebrity chef who grew up in Samoa and Fiji is passionate about leveraging this success for Samoa and other islands of the Pacific.
“The awards have sparked a genuine global interest in Pacific cuisines,” says Mr Oliver, who will be showcasing some of these at a major event on the margins of the SIDS conference. “Cultures around the world take pride in their cuisines. Take French cuisine, for instance. People travel all the way there to try it out. That’s what we need to do in the Pacific – make cuisine a sought after part of our tourist offering.”
Oliver is not just a chef and author. He is also a thinker and philosopher. While talking of the importance of packaging Pacific cuisines as a part of the general allure of Pacific destinations, he also values the role of local produce, smallholding growers and their traditional methods of farming, which are inherently natural and organic. He is also deeply concerned with the alarming incidence of non-communicable diseases (NCDs) in Samoa and the Pacific.
“Cuisine is about people, identity, health, nutrition, livelihoods, the economy and of course the well being of the community,” he says passionately. “Many foods have deep traditional significance, which is also related to specific stages in the life of men and women. There is a whole of list of foods that facilitate lactation, rejuvenation and so on. We are in danger of losing that knowledge.”
The chef is working intensely on a project that touches all these aspects of food and cuisine. Along with the well-known Samoan NGO Women in Business Development Inc (WIBDI), he is working with a range of organic farmers to grow and supply produce to popular hotels and restaurants around Samoa. He is also working with chefs of five of these establishments to develop unique recipes inspired by traditional Pacific cuisines. “The idea is to get tourists to taste local, organic produce prepared traditionally with a twist that appeals to international palates,” he says.
The ‘Farm to Table’ project is gathering steam. More establishments are joining in the run up to the SIDS events. “It’s about building enduring relationships through the value chain,” he says. “From communities, to farmers, to chefs, right through to the consumer. Ultimately it is the whole country that benefits – not just in terms of realising tourism potential but also healthy eating and cultural pride.”
‘Samoa arrives on world cuisine stage’
“I didn’t win the award. Samoa won the award,” Oliver said when his second book based on the cuisines of the Pacific islands, ‘Mea’ai Samoa: Recipes from the Heart of Polynesia’, won one of the world’s most prestigious awards earlier this year.
The book, along with its associated television cooking show, Real Pasifik won the Gourmand Award for Best TV Chef Cookbook In The World 2013 at an award ceremony in Beijing. The globally sought after accolade is considered the Oscars of cookbooks, coming from the well-regarded house of Cointreau, the family that brought to the world the famous Cointreau liqueur, as well us the Cognacs Frapin and Rémy Martin. “It signals Samoa’s arrival on the world cuisine stage,” he says.
For Oliver and the Pacific, winning this award was a bit of de ja vu. For in 2010 his earlier tome titled Me’a Kai, the Pacific Island Cookbook was named the Best Cookbook of the Year at the 2010 Gourmand World Cookbook Awards in Paris. The European media called it the gastronomic upset of the year. “We’d won the big one before so this year’s award was wholly unexpected,” says the passionate chef.
The book beat 187 participating countries. Of a shortlist of 94, 61 made it to the top three. Finalists were from Australia, New Zealand, South Africa, the United Kingdom and the United States of America. Winning the award a second time in such a short period of time only means there is something special about Pacific Island cuisine.
Natural ingredients, simplicity of preparation and cooking processes and a range of clean, subtle flavours directly reminiscent of the origins of the ingredients – the ocean and the pristine land – have proved a winning combination for the chef and Pacific cuisine.
First appeared in Islands Business magazine, September 2014